Melbourne-based adtech company Vudoo has raised $22 million in a Series B round to scale its business in the United States.
The round was led by US fund Blue Sky Capital. Several of Vudoo's existing family office investors also participated.
Vudoo plans to use the money in two areas: expanding its overseas sales operations and developing its commerce technology. The company builds tools that let retailers sell directly through ads and videos, so a shopper can buy without leaving the advertisement.
To support the push into North America, Vudoo has hired two executives to lead its operations in the region. The company says it wants more retailers to adopt selling directly through ads and videos.
Vudoo was founded in 2017 by Nick Morgan and Andrew Spalding. The pair came up with the idea of interactive videos while talking in a Singapore bar.
The Series B gives the company funding to pursue the US market with a dedicated leadership team in place. Vudoo has not disclosed further details of the round in the information available.
