Recent startup investment has shifted away from meat substitutes and toward stuffing more protein into other packaged foods and drinks. It’s a fad that’s obvious on supermarket shelves, where startups and established brands alike relentlessly tout the added protein in their noodles, pancakes, cereals, energy bars,…
VCs Are Still Chasing Protein, Even As Fake Meat Falls Out Of Favor
Recent startup investment has shifted away from meat substitutes and toward stuffing more protein into other packaged foods and drinks. It’s a fad that’s obvious on supermarket shelves, where startups and established brands alike relentlessly tout the added protein in their noodles, pancakes, cereals, energy bars,…
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